A Noble 85 Years Celebration

We’re celebrating 85 Years in business this month!

Our family-owned and run firm with over 100 staff is celebrating its 85th Anniversary this month.

Back in August 1932, Alex F. Noble laid the foundations for our business; he left an engineering job at Parsons Peebles to establish his own business at Milton Bridge near Peniciuk. Combining petrol retailing with vehicle sales and repairs, the company began representing the Austin brand that was, at the time, blazing a trail for affordable motoring with the Austin 7. The affiliation between these two companies endured for decades, throughout the
mid-20th century, Alex F. Noble continued to grow and prosper as an Austin dealership.

It was the late 1970s when William’s three sons, David, Colin and Michael become third-generation employees of the company. Alex F. Noble retired in the mid 1980s to concentrate on other business interests when the brothers took over the running of the firm. Their ambitions would subsequently elevate the Noble brand to heights their grandfather would have been truly proud of. The family connection has been maintained with a fourth generation of the Noble family now involved in the business with Colin Jr., employed as a technician at the dealership.

The seeds of our current business identity were sown in 1996 when the company acquired the Subaru and Isuzu franchises. This enterprise was based in a former supermarket on Peniciuk’s Edinburgh Road and its highly visible showroom continues to flourish today.

Throughout our recent history, our owners have pushed the boundaries of what can be achieved and their determination has resulted in various innovations and accomplishments.


Subaru and Isuzu franchise was bolstered with an impressive new complex in Peniciuk’s Eastfield Industrial Estate handling aftersales, servicing and bodyshop work.


The burgeoning Straiton dealership had become Scotland’s sole Nissan High Performance Centre, after meeting a rigorous set of manufacturer-led criteria


We proudly became the first car dealership in Scotland to sell an all-electric family vehicle, in the form of the multiple award-winning LEAF.


Alex F. Noble & Son 4X4 Hire was launched at the Subaru/Isuzu dealership in Peniciuk to capitalize on growing 4×4 hire potential, not only in the UK, but also from EU and International tourism markets.


The firm celebrated a 10-year partnership with Nissan with the unveiling of a state-of-the-art new look at its Straiton premises, which embraces Nissan’s innovative 21st century showroom concept.

Over 85 memorable years, our business has become a cornerstone of the Midlothian community as well as being a respected part of the Nissan, Subaru and Isuzu dealer network.